Quick testing tips from traditional direct response marketing

In my previous life as an associate account executive at an advertising agency, my days were filled with performance metrics. I spent hours in Excel, even the most creative of team brainstorming sessions included discussions of analytics, and I dreamed in test-control scenarios. Our agency was a bit unique, in that we had a sister…

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Social media analytics

I think in another life I could have been an economist. Data makes me feel safe and happy. Luckily, marketing is full of data, and if you treat social media as one of your marketing channels, it, too can provide a delicious data-splosion for you. What metrics to track is up to you, and should…

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Know your (social media) audience

One of my biggest mottos of social media is: do not annoy your friends. Or your “Friends.” It’s kind of like do no harm, and I think the fastest way to break the motto is to inundate your followers with the same message. That inlcudes repeating the same tweet nine times in six days, “In…

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Social ties

In my graduate program a few years ago, I took a course on Social Network Sites. For our final paper and presentation, we were asked to keep a social network site diary–recording which sites we used, how often, and how. Yes, this was a graduate-level course. I didn’t learn any great truths about my social…

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Case study: PBS station social media

While writing a social media strategy document for my local PBS station–WTIU–I did a case study comparing the social media presence and apparent strategy of four PBS affiliate stations. Why you might read this: I know, it’s pretty long, but hey–there are lots of pretty graphs you can scan. It might give you ideas about…

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