When a few Facebook posts flopped (reach in the 10-30 range, when our average was in the 350s) on one of the accounts I manage (Seriously! a movie about play), we wondered what the heck happened. My first guess was that our followers were interacting with Facebook later in the day than previously, and this…
Read MoreQuick testing tips from traditional direct response marketing
In my previous life as an associate account executive at an advertising agency, my days were filled with performance metrics. I spent hours in Excel, even the most creative of team brainstorming sessions included discussions of analytics, and I dreamed in test-control scenarios. Our agency was a bit unique, in that we had a sister…
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Facebook test: posting later in the day
I’ve been managing the social media accounts for an upcoming documentary (Seriously! a movie about play) for about six months now, and in February my client and I noticed that a few Facebook posts really flopped (reach in the 10-30 range, when our average was in the 350s). The type and quality of posts didn’t seem…
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