When a few Facebook posts flopped (reach in the 10-30 range, when our average was in the 350s) on one of the accounts I manage (Seriously! a movie about play), we wondered what the heck happened. My first guess was that our followers were interacting with Facebook later in the day than previously, and this…
Read More
Facebook test: posting later in the day
I’ve been managing the social media accounts for an upcoming documentary (Seriously! a movie about play) for about six months now, and in February my client and I noticed that a few Facebook posts really flopped (reach in the 10-30 range, when our average was in the 350s). The type and quality of posts didn’t seem…
Read More
Social media analytics
I think in another life I could have been an economist. Data makes me feel safe and happy. Luckily, marketing is full of data, and if you treat social media as one of your marketing channels, it, too can provide a delicious data-splosion for you. What metrics to track is up to you, and should…
Read More