Experience

Bluewave Communications (Oakland, CA)

December 2013-present:  Project Manager
Communications design agency

  • Oversee all aspects of new projects from initial request through delivery, on projects ranging from animated videos to keynote presentations to interactive sales tools
  • Create statements of work, project budgets, and timelines based on client need and production resources
  • Led redesign of Bluewave website including design direction, writing content, transitioning site to WordPress CRM, customizing  HTML5 and CSS
  • Use SEO, paid search advertising, social media, and content marketing to drive traffic to Bluewave website, track goals with analytics
  • Visit Bluewave Communications website

 

NOW Playing! (San Rafael, CA)

October 2012-February 2014:  Associate Producer and Social Media Manager
Independently-produced documentary series for public broadcasting

  • Managed social media presence for documentary (Facebook, Twitter, YouTube), curating topic-specific content feeds and interacting with users to grow community and foster engagement
  • Created custom social media metrics, tracking activity across Facebook, Twitter, YouTube, movie website, and newsletter
  • Conducted testing to increase followers and engagement, with variables like time of day, day of week, number of posts per day, posting via third parties
  • Conducted story research, identifying and contacting potential interviewees
  • Managed website, set up hosting and transferred from previous host, built website in WordPress, edited CSS for customized design, integrated PayPal, Mailchimp, social media, and Google Analytics
  • Managed Mailchimp email marketing lists, campaigns, created custom templates
  • Assisted director with tasks as needed, including fulfilling rewards to Kickstarter donors, organizing personal office, organizing event for donors and supporters, writing blog posts and newsletters, editing article for publication, bookkeeping
  • More about NOW Playing! (see also Facebook and Twitter presence)

 

As Long as We Keep Telling (Bloomington, IN)

September 2011-June 2012: Producer

30-minute documentary chosen from 16 pitches to be produced and aired on local PBS station.

  • Researched and pitched 30-minute documentary
  • Managed 5-person student crew through production and post-production
  • Identified content experts and individuals with stories to include in documentary, conducted all on-camera interviews
  • Secured locations for shooting
  • Created semester-long production schedule, scheduled all meetings and shoots
  • Directed crew operating cameras, monitoring audio, assisted with location set-up and lighting
  • Logged and transcribed footage, directed editing process and assisted in editing
  • More about As Long As We Keep Telling

 

Kevin Wilson Show (Bloomington, IN)

September-December 2011:  Associate Segment Producer
30 minute weekly program aired on the Big Ten Network during college football season

  • Pitched segment ideas to Producer and crew to supplement weekly studio production aired on Big Ten Network
  • Managed student crew to execute segment packages, scheduled shoots and secured locations
  • Operated camera, monitored audio, set up lighting and interviewed subjects as needed during field shoots
  • More about The Kevin Wilson Show

 

Finelight (Bloomington, IN)

September 2007–July 2010:  Associate Account Executive

  • Created production schedules and budgets for advertising campaigns
  • Managed diverse creative teams under intensely demanding deadlines
  • Communicated daily with clients to address all needs, solve problems and pitch solutions
  • Created dynamic tools to project yearly response through sales cycle figures with expected net gains/losses for varying fee schedules
  • Wrote estimates for projects with budgets up to $900,000, creative briefs and RFP responses/presentations

 

WTIU Public Television (Bloomington, IN)

July 2005–August 2007:  Senior Schedule Director

  • Set up and ran program breaks on air, switching between over 10 sources for break segments, programs, audio voiceovers, and graphics
  • Directed and edited live-on-tape 3 minute newsbreaks and membership campaigns
  • Trained incoming employees 1-on-1 in all job tasks
  • Notified viewers of severe weather conditions with graphics, text crawls, and audio warnings
  • Managed database of schools and corporations utilizing new automated closings announcement system

 

Buskirk-Chumley Theater (Bloomington, IN)

May–August 2005:  Volunteer Coordinator, House Manager, Box Office Sales

  • Managed database of over 1500 donors, volunteers and business contacts
  • Researched new donor development and mined in-house database, wrote Call-to-Action letters to top potential donors
  • Wrote and distributed biweekly newsletter to 150 volunteers, created Excel-based system to track volunteers
  • Opened and closed theater, managed ushers and supervised all theater activities during shows, managed box office
  • Sold up to 200 tickets per night, handled all receipts, box office revenues and merchandise sales