all data1

Social media analytics

I think in another life I could have been an economist. Data makes me feel safe and happy. Luckily, marketing is full of data, and if you treat social media as one of...

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Venn_messaging

Know your (social media) audience

One of my biggest mottos of social media is: do not annoy your friends. Or your “Friends.” It’s kind of like do no harm, and I think the fastest way to break the...

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SNS_friends by contact

Social ties

In my graduate program a few years ago, I took a course on Social Network Sites. For our final paper and presentation, we were asked to keep a social network site diary–recording which...

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