Facebook test: posting via 3rd party apps

When a few Facebook posts flopped (reach in the 10-30 range, when our average was in the 350s) on one of the accounts I manage (Seriously! a movie about play), we wondered what...

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Control envelope

Quick testing tips from traditional direct response marketing

In my previous life as an associate account executive at an advertising agency, my days were filled with performance metrics. I spent hours in Excel, even the most creative of team brainstorming sessions...

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Facebook test: posting later in the day

I’ve been managing the social media accounts for an upcoming documentary (Seriously! a movie about play) for about six months now, and in February my client and I noticed that a few Facebook posts...

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