Blog – Jennifer LeBeau

Visa Digital Solutions video

Bluewave was contracted to create a short, motion graphics video that would introduce the digital payments process and highlight Visa’s innovative solutions. Starting with a creative brief, the Bluewave team wrote the script, created a storyboard, and produced the final video for web playback. Work included sourcing a narrator and recording the voiceover, sourcing rights-free…

Facebook test: posting via 3rd party apps

When a few Facebook posts flopped (reach in the 10-30 range, when our average was in the 350s) on one of the accounts I manage (Seriously! a movie about play), we wondered what the heck happened. My first guess was that our followers were interacting with Facebook later in the day than previously, and this…

Quick testing tips from traditional direct response marketing

In my previous life as an associate account executive at an advertising agency, my days were filled with performance metrics. I spent hours in Excel, even the most creative of team brainstorming sessions included discussions of analytics, and I dreamed in test-control scenarios. Our agency was a bit unique, in that we had a sister…

Facebook test: posting later in the day

I’ve been managing the social media accounts for an upcoming documentary (Seriously! a movie about play) for about six months now, and in February my client and I noticed that a few Facebook posts really flopped (reach in the 10-30 range, when our average was in the 350s). The type and quality of posts didn’t seem…

Social media analytics

I think in another life I could have been an economist. Data makes me feel safe and happy. Luckily, marketing is full of data, and if you treat social media as one of your marketing channels, it, too can provide a delicious data-splosion for you. What metrics to track is up to you, and should…

Know your (social media) audience

One of my biggest mottos of social media is: do not annoy your friends. Or your “Friends.” It’s kind of like do no harm, and I think the fastest way to break the motto is to inundate your followers with the same message. That inlcudes repeating the same tweet nine times in six days, “In…